By Raphael Verma on 1/24/17 10:20 AM
For some salespeople, the ability to sell can come naturally. Perhaps you were born as a salesperson and you instinctively know how to sell nearly anything to anyone. However, not every salesperson is a pro at sending sales emails. Take a look at these emailing tips for salespeople and see if there is a tip you can start using today!
- Keep it short and simple. If you want people to read your email, get to the point quickly.
- Italicize and bold key words and sentences. You want to make your email easy to read.
- Be personal. Use the receiver's name when you can and avoid starting emails with e.g. "Dear sir" or "To whom it may concern."
- Always talk about benefits over features. Tell your reader how your product/service will benefit them, rather than discussing the features of your product/service.
- One email is not enough. If they don't respond, keep going until you hit around 8 emails.
- Subject Line Tip! Add the receiver's company name somewhere in the subject heading.
- Try using bullet points to highlight and list key benefits.
- Create a sense of urgency. You want people to answer your emails and they could be motivated to do so by e.g. a short time offer or promo discount.
- Tell your reader what you want. If you want to set-up a meeting, phone call, etc, tell them that. Don't expect them to take action if you don't ask them to do so.
- In your first email, aim for a long subject heading. Studies show that there is a 46% higher response rate when the subject heading has more than 10 words.
- Don't wait too long. Email new leads as soon as possible.
- Download an email tracker to see if people are opening your emails, e.g. by using Yesware or Get Notify.
- If they don't respond to your emails and you know your product/service will be truly beneficial to them, call them.
- Time your emails. 6am, 10am, 2pm and 8pm are good times to send emails. By emailing someone early in the morning, your email has a chance of landing on top of their inbox. Some people also check their emails before going to bed, so emailing at night could be a viable option.
- Analyze your emails. What worked and what didn't? Learn from your mistakes and then get back to emailing!
That's all folks!
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