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30 Tips and Statistics On How to Prepare For a Sales Interview

 Alright friends, it’s time to get serious. In our blog we have gone over how to send sales emails and what tools you can use to aid you in your sales endeavors, and now is the time to venture into a new territory - “How to Prepare For a Sales Interview.” We at LiiD want you to excel as a salesperson, which is why we want to do everything we can to help you out! Let’s go!


  • 76% of applications are ignored due to an unprofessional email address
  • The average time recruiters spend looking at a resume/CV is 5 to 7 seconds
  • Some studies show that 88% of applications are rejected if there is photo on the resume/CV. However, in sales this is not the case and recruiters actually prefer it if applicants include a photo of themselves
  • 89% of recruiters hire through LinkedIn
  • 93% of recruiters look for their candidate’s social media channels
  • The average length of an interview is 40 minutes, however, according to a study, 33% of recruiters said that they know within the first 90 seconds if they will hire an applicant
  • 67% of interviewers said they disqualified a candidate due to a lack of eye contact
  • 55% of interviewers said they disqualified a candidate due to the way the candidate dressed
  • 47% of interviewers said they disqualified a candidate due to the candidate having little or no knowledge of the company
  • 70% of interviewers said they disqualified a candidate due to the candidate being overdressed

 General Tips

  1. Familiarize yourself with the company you are interviewing for and what the sales position you are applying for requires of you
  2. Make sure you have nothing inappropriate on your social media channels. Use a "Social Sweepster" to remove any profanity or offensive language or images from your channels
  3. Think of your interviewer as a client, you are trying to sell yourself to them
  4. Dress appropriately, don’t underdress or overdress!
  5. Make sure your resume/CV stands out! There are many free templates online that you can use, especially for Adobe Indesign
  6. Always have at least 2-3 questions for the interviewer at the end of your interview
  7. Don’t speak negatively of your current or previous place of employment!
  8. Smile!
  9. The ideal sales candidate is energetic, social, positive and knows how to sell. Make sure to display these qualities in yourself during the interview
  10. Follow up with your interviewer! Send an email or call just to thank them and ask them when can you expect to hear from them. This will help you stand out, it will help the interviewer remember you and a friend of mine once got a job this way, so I know it works!

 Common Questions

  1. What do you already know about our company?
  2. If I asked a friend of yours to describe you, what would they say about you?
  3. What are your greatest strengths as a salesperson?
  4. What are your greatest weaknesses as a salesperson?
  5. Where do you see yourself 5 years from now?
  6. Why do you want to work in sales for our company?
  7. Why should I hire you?
  8. What is your greatest accomplishment as a salesperson?
  9. What was your greatest failure in sales and what would you have done differently?
  10. How do you find new leads and how do you close?


We hope you found some valuable information from here and we wish you the best of luck in your future interviews!

Check out other blogs on Business Hacks and Tips :

50 Sales Tips and Quotes For the Aspiring Salesperson
Sales Tips and Hacks For Salespeople Looking To Close More Often
These Tools Will Change Your Sales Life